I know Covid stuffed up a lot of thigs for everyone, a lot of businesses crumbled BUT a lot succeeded and found new innovative ways to sell their products or services. We firstly thought we were done as we were predominantly selling reusable straws to the hospitality industry (specifically establishments that offered dine in service). But Thanks to Covid, SUCKITUPstraws learnt how to pivot. We found a gap in the market and we needed to be more than just online and local markets we needed to be in retail – brick and mortar stores. We needed to be by our impulse buyers, so we put our retail straws where customers actually needed them in stores, gift stores, florists’ cafes and some restaurants etc.